Available for new clients

Marketing that
moves the needle.
With proof.

I'm Matt Kutcher — a marketing systems consultant with a track record across Fortune 500 brands and growing businesses. I find what's broken between the first click and the closed deal, then fix it.

27%CPM reduction
108%Avg. funding goals hit
$130KRaised via paid social
50%+Traffic increase
Matt Kutcher — Marketing Systems Consultant
Matt Kutcher
Marketing Systems Consultant · NYC

Case Studies

Real work. Real results.

Fortune 500 CPG Brand

Orajel Kids

Ran A/B tests across audience segments and creative formats to optimize video ad delivery and reduce CPM below category benchmark.

27% below CPG benchmark CPM 6-sec videos outperformed 15-sec Identified top audience segment
Crowdfunding · Paid Social

Honeycomb Credit

During COVID-19, ran paid social A/B tests for local businesses raising funds through Honeycomb Credit's crowdfunding platform.

108% of funding goals hit 28% increase in clicks Decreased cost-per-result
Facebook & Google Ads

Amish Spirit

Crafted and executed a social media strategy focused on growing brand awareness and community engagement over six months.

29% increase in engagement $0.10 avg. CPC Expanded reach across platforms
Full-Funnel Strategy

Eat With Steve

Developed and executed a full-funnel digital marketing strategy across YouTube, social media, and email for this food and lifestyle brand.

Grew YouTube subscriber base Active affiliate partnerships Brand collaborations secured
Real Estate · Facebook Ads

Compass

Ran targeted Facebook and Instagram ads for a Florida luxury real estate advisor, restructured CRM and optimized email marketing funnel.

$0.29 per link click 50%+ website traffic increase Qualified lead generation
Crowdfunding · Hospitality

Bitreel

Ran crowdfunding campaigns for hospitality clients during COVID-19, split testing copy and creative to drive results under pressure.

$130K raised 110% of funding goals $0.40 avg. cost per click

What I do

Full-stack marketing without the agency overhead.

01

Marketing Systems Audit

I map the full path from first click to closed deal and find exactly where leads are falling through the cracks.

02

Paid Ads

Meta and Google campaigns built to convert. Every dollar accountable to a real business outcome.

03

Funnel & CRM Systems

Wire up your website, CRM, and sales process so leads don't go cold and every deal is tracked end-to-end.

04

Content & Growth

Conversion-focused content and organic growth systems that build attention and turn it into customers.

How it works

Find what's broken. Build the fix.

No long onboarding. No bloated retainers. We start by diagnosing what's most broken and move fast from there.

01

Intro call

20 minutes to understand your business, where leads are dropping off, and what's most urgent to fix.

02

Systems diagnosis

I map your full marketing-to-sales pipeline, identify the gaps, and hand you a prioritized action plan.

03

Build & optimize

We close the gaps — campaigns, automations, funnels — and optimize until revenue moves in the right direction.

Testimonials

What clients actually say.

★★★★★
"Matt quickly identified what was working and what wasn't, then built a clear strategy for both the short and long term. What stood out most was his ability to actually execute — not just analyze — and tailor everything to our goals."
TW
Thomas W.
Marketing Director
★★★★★
"I hired Matt to help with Facebook ads and marketing for my real estate business, and he was detailed, reliable, and easy to work with. He understood exactly what needed to be done and got things moving quickly."
RK
Ross K.
Real Estate Advisor

Ready to grow?

I work with a small number of clients at a time. If you're serious about results, let's talk.

Or reach out directly — text me